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Trends of the future

What tomorrow will look like

Future trends

Photo / Video: Shutterstock.

#1 Mixed reality: Future mixes virtual and augmented reality

Future trends

The cell phone is dead - at least in the future. Most technology experts agree on that. The reason: The user behavior of the future provides for a light, practical equipment that does not have to be held in your hands, which offers a multitude of advantages. One solution is the smartwatch. A far more logical smart glasses. Because, as currently Microsoft with its already available for software developers HoloLens shows, it will soon come to the merger of two concepts: The "augmented reality" (augmented reality), which is also already heavily used on the phone, complements images, Videos or maps with additional digitally overlaid information. Virtual reality lets you immerse yourself in a completely digital world via VR glasses. 

If both concepts are used together - as "mixed reality" - unforeseen possibilities arise. The real environment in the view through corresponding glasses mingles with virtual elements and extended information. Voice control or a virtual interface can be used to call up all desired applications and information. Examples: An architect no longer needs a model, not even "real" plans. The planned building appears in the middle of the room, can be moved, changed. Or: a large number of devices, such as televisions and telephones, are no longer needed. At the touch of a button, you sit from one second to the next in a huge cinema room and watch the current blockbuster streaming. And the phone call of the future could soon look like this: Both interlocutors sit comfortably in an environment they generate and chat - as if they were actually in the same room.

HoloLens is the first device on the market. However, the "mixed reality" will only be suitable if further progress has been made in terms of miniaturization. Above all, a tiny, powerful battery is needed.

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#2 When robots care and love is found by VR

Future trends

A lot of fundamental changes are coming to our society. The most important are technologically conditioned. And: The fear of the new technologies is not so big, wants to know about a representative survey from Porsche Consulting regarding robots in the health sector: Three out of four citizens in Germany have no objection, when a surgery in the hospital "colleague robot" instead of a Surgeons would lead the scalpel. 56 percent would be maintained by a machine. Only 23 percent generally reject medical robots, 44 percent care robots.

Even more encouragement will find the Dating by virtual reality. Online dating sites have changed the search for the joy of life decades ago. MySugardaddy VR is set to launch the world's first virtual reality dating community in the fall. As soon as users immerse themselves in virtual reality with their VR glasses, they experience their flirting partner in the shape of an individually designed avatar. And even though the avatar's design might not quite match 100's percentage of reality, at least the potential new lover can be checked out with a real conversation.

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#3 Students want self-realization

Elbow tactics and careers no longer have the highest priority among young people. About two-thirds (67 percent) of German students choose their field of study, according to the univativ survey, because it corresponds to their individual talents and the course contents harmonize with their personal interests. In addition, every fifth student (20 percent) chooses his or her field of study because he wants to move something in the world after graduation.

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#4 The cloud is everywhere: one third of all apps in cloud

It's everywhere and nowhere: the cloud that can provide data in seconds worldwide. With her, many of her photos are taken, professionally larger amounts of data are transmitted in this way. What less is known: Many applications or apps use clouds. 15 percent of all new applications today are cloud-native; This share is expected to more than double to 32 percent in the next three years.

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#5 "Smart factories" save 500 billion globally

An "intelligent factory" uses digital technologies such as the Internet of Things, big data analytics, artificial intelligence and robotics to increase productivity, quality and flexibility. Investment, according to a study by Capgemini, can lead to an increase in efficiency in the production of 27 percent over the next five years - corresponding to a global annual economic value added of around 500 billion US dollars.

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#6 Implants: "Connected Life" soon controls countless devices

Future trends

Around 40 percent of all electronic devices could be controlled in just a few years by the contact with the body. "Connected Life" means, so to speak, the increasing integration and control of electronics - up to electronic implants in the body. Especially in the field of health, this is imminent: An intelligent contact lens that not only improves eyesight, but also measures vital signs such as blood sugar levels and sends the result directly to the smartphone or displays via micro-LED in the lens? What still sounds like material from a sci-fi movie is already being developed by companies like Google and Novartis. According to the current Oliver Wyman analysis "Connected Life 2025", 2025 already controls 10 percent of today's consumer goods via implants.

A distinction is made between five development steps of the "Connected Life":1. Devices are connected to the Internet, eg the TV2. Devices communicate with each other, eg washing machine with the dryer.3. The human communicates contactlessly with devices, eg via language, facial expressions or Gestik.4. Devices communicate with sensors on the skin or in clothing (patches) .5. Devices communicate with sensors in the skin (implants).

Steps 1, 2 and 3 have long been there: Many TV sets are now web-enabled, and all other devices - for example acoustic assistant "Alexa" & Co - communicate like crazy. The next steps - "intelligent textiles and implants - follow soon: Clothing equipped with sensors, for example, which reports the owner's heart rate to the smartphone, is largely ready for the market. The number of patents in the field of “smart clothing” in Europe has more than doubled in the last ten years, to just under 8.000. Samsung, for example, is currently working on the "S-Patch 3" prototype, which is attached to the body and continuously sends vital signs.

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#7 Sympathy for unconditional basic income is increasing

Every second German - exactly: 52 percent - is now for the introduction of an unconditional basic income. Only one in five (22 percent) opposes it. This was the result of a recent transnational study by the market and opinion research institute Ipsos, which unfortunately did not respond to the opinion of the Austrians.

In international comparison, Germany is behind Serbia and Poland, where 67 and 60 percent of respondents favor a universal basic income. The lowest intercession receives the basic income in Spain (31 percent) and France (29 percent). There it is rejected by almost every second respondent (45 percent or 46 percent). In the US (per 38 percent) and in the UK (33 percent approval, 38 percent rejection), approval and rejection are nearly equal. Six out of ten (59 percent) of respondents in Germany believe that a basic income could reduce poverty in their country, only one in eight Germans (13 percent) contradicts.

The referendum in Switzerland 2016 spoke a different language: 78 percent were against a BGE of 2.500 francs. However, the reasons for the negative attitude were, among other things, doubts about the financing. In addition, the government was also negative to the BGE.

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#8 Street lamp with WLAN, sensors & Co

Panasonic is developing a street lamp that charges e-vehicles, has a Wi-Fi hotspot or can report overcrowded garbage cans to the city cleaners. Why street lamps? They have the right height, an even distance and are available in a large variety. Implementation is possible thanks to the new HD-PLC technology, which can transmit digital information via power lines.

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#9 The pizza delivery comes soon without a driver

A cooperation in the USA between the largest pizza delivery service Domino's Pizza and Ford Motors is already testing the future model in Ann Arbor / Michigan: The experts of the two companies want to gain insights into how customers interact with self-driving vehicles - with a view to the future this is an important aspect in researching food supplies with autonomously driving cars.

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#10 New sensor technology makes robots feel

A problem of robot technology - the safe cooperation of man and machine - could soon be solved: Blue Danube Robotics, a spin-off company of the Vienna University of Technology, has developed a sensor system called "Airskin", which recognizes touches immediately and reacts accordingly , Upon contact, the air pressure inside changes. Pressure sensors detect the pressure changes and trigger a safety signal.

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#11 Electromobility is developing: Batteries and charging via neutrinos

Recently, the Japanese technology group Toshiba attracted attention in terms of e-mobility: The newly developed Super Charge Ion Battery (SCIB) can be charged in just six minutes for a driving range of 320 kilometers. Using a titanium-niobium oxide anode not only results in twice the capacity but also a lower risk of overcharging. Even after 5.000 recharging, the battery should still have 90 percent of its original capacity. This would have reached another milestone. The range is crucial for acceptance and thus for the breakthrough of e-mobility.

In this context, the German Neutrino Energy Group has taken up a completely different concept: The new German car brand Pi is based on a revolutionary new technology, which at least theoretically without a battery and without charging cable would get - without the need to recharge at charging stations. The small batteries that are used serve only as a buffer to intercept high load peaks - for example during overtaking - or to temporarily store excess converted energy. The vehicles of the brand with the Greek sign for Pi - the number stands for infinity - have an energy converter whose energy comes from light (photovoltaic) or other rays (neutrinos) of the sun and their radiation energies are almost infinite. When and if the new technology is coming is not certain yet. Currently working on first design studies.

The concept in detail: estimates per second and square centimeter arrive at least ten billion neutrinos (smallest high-energy particles) on our planet 24 continuously every day. This means, regardless of location (even in complete darkness), this energy is available everywhere; we have to decentrally develop and use only new techniques to convert this energy into electricity (analogous to photovoltaics, where visible solar radiation is converted into energy).

Strong focus on solar energy is also the new German car brand Sono Motors, The dynamic integration of solar cells into the body of the Sion (pictured) will set new standards. The real peculiarity of the body are the solar cells, which are located on both sides, the roof, the rear and the hood. So far, pre-orders have been received via 6.300 (as of June 2018), the Sion can currently also be tested.

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#12 eSports: Computer games are profitable work

Future trends

4,9 millions of Austrians play video games, according to the latest study by GfK on behalf of the Austrian Association for Entertainment Software (ÖVUS). Most gamers (3,5 millions) play on the smartphone. PCs with 2,3 millions and consoles with 2,2 million gamers follow in second and third place, but are used by their fans all the more.

And, as with many, which enjoys a wide popularity, also here the competition idea becomes more important. In Europe alone, around 22 million players are now assigned to the eSport. Top players in South Korea, the mother of all eSport countries, earn up to 230.000 dollars a year. Spanish e-sportsman Carlos "ocelote" Rodríguez said in an interview that he has already earned 2013 through pay, merchandising, prize money, advertising contracts and streaming between 600.000 and 700.000 Euro.

This is made possible by the huge number of people who watch while playing. Because: Meanwhile, about "Lets Play" videos on Youtube are just as popular as the actual games. The German Erik Range aka "Gronkh" has been playing for many years and can point to 4,6 millions of Youtube subscribers. He is already earning 40.000 Euro a month, rumored annual salary 2017: Proud 700.000 Euro.

But it is also clear: eSports and video production is demanding, professional work, requires training, know-how and, above all, long-term stamina.

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#13 E-vehicle provides packages completely single-handedly

Since July, experts at Graz University of Technology have been testing the autonomous delivery of parcels. The prototype of the "Jetflyer" of the western Styrian company i-Tec Styria navigates at walking pace independently and without a driver to different, programmed destinations in the center of Graz. The addressees are informed by SMS upon arrival of the Jetflyer and can take their package from the boxes themselves.

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#14 WLAN was yesterday - Li-Fi by light is the new way

Data transmission via light is becoming a key technology in "intelligent factories": The Fraunhofer Institute for Photonic Microsystems (IPMS) has developed the Li-Fi GigaDock, a novel light-based communication module that is already in use. The "Li-Fi GigaDock" enables wireless data exchange of individual components over small distances of 1-10 cm with a bandwidth of currently 10 GBit per second.

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#15 Network data avoid waiting times

Everyone spends up to seven hours in the waiting rooms of doctors' surgeries. Still: Connected technology can prevent unnecessary waiting times and unnecessary visits. In the networked devices, the direct transfer of the data from measuring devices in patients to the doctor is made possible. He can treat his patients so much easier - even when they are at home. Corresponding solution already exists.

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#16 5G and AX - The new standards for mobile phone network, WLAN & Co are coming

Future trends

It should once again be a veritable revolution. In any case, the new speeds in mobile networks will allow for emerging technologies such as Virtual Reality (VR), Augmented Reality (AR), and the Internet of Things (IoT). This has one main reason: the enormous amount of data that has to be sent through the network.

5G is to become the consistent advancement of the existing mobile radio technology - with much larger bandwidths and latencies in the low, single-digit millisecond range. Up to ten gigabits per second should be achieved. That would be about ten times faster than the current LTE standard. In Austria, the starting signal will be fired in autumn when the licenses are auctioned off. Around 500 million euros are expected for the state treasury. A big issue is the number of radio cells that are needed. 5G needs in the long term up to ten times as many, but much smaller antennas than the current standard.

The new future standard for wireless WLAN connections goes in the same direction. The data volumes in the WLAN networks have long since recorded enormous data throughput to enable movie and music streaming and much more. Up to 50 devices should be normal in the home network. Current benefits are already reaching their limits. This should be different with the WLAN ax standard (IEEE 802.11ax), the successor of WLAN ac: The aim of WLAN ax is to improve the efficiency of the WLAN protocol with high subscriber density - and thus at least four times faster. In lab conditions routers and smartphones already communicated with more than 10 Gbit / s, at this speed 1,4 Gigabyte data per second could be sent, reports Asus. In addition, with WLAN ax, which uses 2,4 GHz as well as the 5 Ghz band, neighboring networks will no longer interfere with each other. New wireless routers are already expected with spring 2018.

Both standards are expected by the media industry, as the future of TV and radio will be seen after the end of terrestrial television (and possibly soon radio) in the mobile network. A free network access to domestic streaming offers is already being discussed.

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#17 Bio-cyclic-vegan cultivation - ecological and without animal suffering

Future trends

Bio-cyclic-vegan agriculture - This is the latest development in agriculture. The concept is not completely new: pioneers have already laid the foundations for this in the 20 and 30 years. The "natural farming", which represented a form of management in the interwar years, is in its ideals very similar to the bio-cyclic-vegan concept.

What's it all about? Unlike "bio vegan", which indicates biological process quality and vegan product quality, bio-vegan farming is starting to grow to produce organic and vegan crops. Resources that are associated with animal suffering and exploitation (eg manure, manure, slaughterhouse waste) are consistently dispensed with. In organic farming, these substances, some of which originate from conventional factory farming, are commonly used. By the way, with the bio-cyclic-vegan cultivation also the climate thinking is taken into account.

The cultivation method has been globally valid as an organic standard since the end of 2017 and is thus equivalent to EU organic certification. However, biocyclic-vegan cultivation is only just beginning; in Germany only two companies are allowed to mark their products with the "biocyclic-vegan cultivation" label.

The first products to be labeled with the term "bio-cyclic-vegan" in the supermarkets will be oranges, clementines, lemons, pomegranates, kiwis, cherry tomatoes and olive oil.

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#18 Recycled material among key resources

The Bureau of International Recycling (BIR) recently drew attention to the wasteful use of finite natural resources and stressed the future key role of recycling. The key message: a seventh resource is added to the six most important raw materials - water, air, oil, natural gas, coal and ores: recycled material. Innovation in products and packaging is required.

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#19 First e-voting system started with Blockchain

Recently, at the Lucerne University of Applied Sciences, an e-voting process involving blockchain technology was used for the first time during an official election. This e-voting process guarantees the voters secrecy of voice and, in addition, makes it possible to check during the election phase using blockchain technology that their votes have been taken into account unchanged. The process was developed by the US Startup Voting Corp.

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#20 47 percent use the "Share Economy"

With car sharing, streaming services and flat rate offers, the sharing economy is a booming area, a survey by PwC shows: 47 percent of Austrian respondents used at least one sharing economy service in the past year. The media & entertainment sectors were the most popular (28 percent), followed by hotels & accommodation, mobility and retail & consumer goods (20 percent each).

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#21 Robots and AI: Do Machines Get Ethical Conscience?

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Every second full-time worker is experiencing changes in working life due to Artificial Intelligence, according to the study "Artificial Intelligence in the Workplace 2018" by the IMWF Institute for Management and Economic Research and the Toluna Market Research Institute: With 63 percent, most people concerned said they lacked a "human component" Reason for their fears. 55 percent see AI applications as "cheap competition" that will lead to declining wages for human labor. Each 46 percent complain that it remains unclear how Artificial Intelligence makes decisions, or that programming errors have serious consequences. 41 percent fear losing their own jobs, 39 percent think AI makes individual, creative or extraordinary solutions to tasks impossible. 36 percent of all employees explicitly do not share these fears. Four percent even expect no change in working life through artificial intelligence. The remainder has no clear opinion on this topic.

Limits for the machines So it's no wonder that the call for an ethical framework for AI is getting louder and louder. This process is already underway, assures Thomas Kremer, Board Member for Data Protection, Legal Affairs and Compliance at Deutsche Telekom: “Recently, Google boss Sundar Pichai published seven guidelines on the ethical use of AI. The EU Commission wants to set up an “on-demand” platform and an observatory for AI in order to facilitate “access to the latest algorithms”. An ethics charter is also due to come in 2019. “In the meantime, development is progressing rapidly, as a McKinsey study reveals: 85 percent of those responsible from the automotive, mechanical engineering and aerospace and defense industries assume that technological breakthroughs such as artificial intelligence , the Internet of Things and data-based business models will completely change your company. Three out of four people responsible named the speed of change as a key factor. Almost every second person believes the extent of the change has never been seen before. One factor testifies to the fact that the process cannot be stopped: According to market researcher PwC, the German economy alone should grow by more than 2030 percent by 430. That corresponds to a sum of around XNUMX billion euros. "Artificial intelligence has the potential to become a 'game changer'", says Christian Kirschniak, Head of Data & Analytics Advisory PwC Europe. “Thanks to AI technologies, there will be many things in the near future that we cannot imagine today and that go far beyond simple automation or acceleration.” According to sectors, the healthcare sector and the automotive industry are particularly affected, followed by the financial sector and the transport and logistics sector.

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#22 Air taxi systems should become reality in ten years time

Future trends

The traffic of the future could soon conquer the airspace, at least Volocopter, pioneer in the development of air taxis, is sure and is already working on concepts how this will work. The concept integrates air taxis into existing transport structures and offers additional mobility for up to 10.000 passengers per day from the very first point-to-point connection. With dozens of Volo-Hubs and Volo-Ports in one city, they bring up to 100.000 passengers per hour to their destination.

Volocopter are emission-free, electrically powered aircraft that take off and land vertically. They are to offer particularly high security, as all critical flight and control elements are redundantly installed. Volocopters are based on drone technology, but powerful enough to accommodate two people in each Volocopter and fly up to 27 kilometers. The Karlsruhe-based company has already shown that the Volocopter flies safely - most recently in Dubai and Las Vegas. Florian Reuter, from Volocopter GmbH. "We work on the whole ecosystem because we want to establish urban air taxi services around the world. That includes the physical as well as the digital infrastructure. "

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#23 Neutrinos: Will the energy of the future come?

"The use of neutrino radiation is the beginning of a new era," says Holger Thorsten Schubart, CEO of Neutrino Energy Group. "The radiation reaching us daily provides more energy than all the remaining fossil resources together." The particles are invisible and constantly flow through every matter. Since the neutrinos have mass property, it is possible to convert the buoyancy of the particles into usable energy.

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#24 New registration: more demand for gas cars

In the first quarter of 2018, a total of 234 gas-powered passenger cars were newly registered. That is an increase of over 200 percent compared to the same period of the previous year. If you use renewable green gas for the operation of the vehicles, they are practically CO2-neutral. The Association of Gas and Heat Utilities is now calling for equality with e-mobility as part of the climate and energy strategy.

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#25 Or hydrogen: cheaper energy

Renewable hydrogen can already be cheaper than fossil natural gas in the 2030 years. This is stated in a brief study by the analysis institute Energy Brainpool on behalf of Greenpeace. While natural gas prices are rising to 2040 - from the current level of around two cents to 4,2 cents per kWh - production costs for green electricity generated from green electricity - or wind gas - are falling from around 18 to 3,2 to 2,1 ct / kWh.

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#26 Futurologist identifies the current values ​​in education

Future trends

When it comes to values ​​and educational goals, the moral principle of "honesty" is at the top of three out of four people (74 percent). Respect (62 percent), Reliability (61 percent), and Helpfulness (60 percent) are also values ​​that are considered very important. This emerges from a recent representative survey of the Ipsos Institute in collaboration with futurologist Horst Opaschowski, in which 1.000 persons were interviewed from 14 years - with the neighbor Germany, mind you.

Futurist Opaschowski: "The understanding of values ​​stands for appreciation and value preservation and ensures a new sustainability in the values ​​and education debate. It can be conservative and conservative, hesitant and doubtful, but also open to innovation and change. After all, value change is a process that is never completed and that constantly changes the value hierarchy. "

What the parent generation considers "especially important" in education does not agree in every respect with the ideas of the younger generation. The 14- to 24-year-olds would, if they had to raise a child today, very special emphasis on self-employment (64 percent - remaining population: 59 percent) lay. Assertiveness (61 percent - remaining: 49 percent) and teamwork (55 percent - remaining: 45 percent) play a much greater role as educational goal in teens and twens.

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#27 Effect of emojis on recipient analyzed

A study by Leanplum shows the potential of emojis in push messages and e-mails: The use of emojis is becoming increasingly popular. The average number of emoji per message and the percentage of messages that contained at least one emoji has doubled in the last year. The use of emojis in emails increases their opening rate by 66 percent and increases the likelihood that recipients will open messages by 254 percent.

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#28 Alexa & Co: Majority fears surveillance

One in five uses voice assistants, and the same number are planning to do so. However, 62 percent have concerns about using voice assistants. Around a third of them fear that their private communication is permanently monitored and eavesdropped on and stored by unauthorized third parties. 56 percent of respondents do without Alexa & Co .. The top applications: listening to music (52%), news, weather and traffic reports (40%), web search (29%).

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#29 87 percent are for democracy, but tendency to autocracy

For 87 percent of Austrians interviewed by the social research institute SORA, democracy is the best form of government - even "if it brings problems". But, according to Günther Ogris (SORA): "Internationally, the number of democracies up to 2005 has risen to 123. Since then, we have been stagnating and partly regretting democratic rights. "

Four percent of respondents said they reject democracy as a form of government and support the idea of ​​a "strong leader" who "does not have to worry about parliament and elections." Five percent of respondents said they wanted to restrict the independence of the courts, seven percent said they should regulate freedom of expression and assembly, and eight percent pleaded for restrictions on media and opposition rights. In about one third of the interviewees, the social researchers in their analysis located a "readiness for authoritarian measures": 34 percent stated that while they generally agreed with democracy, they were in favor of wanting to restrict at least one of the fundamental and freedoms , the media, the freedom of expression and assembly, the independence of the courts or opposition rights. The other side: According to the survey, 63 percent of respondents wanted more rights for workers, 61 percent more participation, and 49 percent said independence of courts and the media was important. 46 percent said they were in favor of expanding the welfare state.

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#30 Smartphone neck and sms thumb

On average, young people use their smartphone or tablet for over two hours a day. Children often use game consoles. The special posture - the head is tilted forward - leads to neck tension, neck pain and ultimately also head and back pain. The reason: In this posture, "the cervical spine hangs in its ligaments," overloading and overloading it to chronic irritation.

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#31 Study: packaging please environmentally friendly

95 percent of consumers expect shipping packaging to be stable and to protect goods on their way to the front door. But: Proud 93 percent expect a good recyclability, 89 percent want that the packaging is easy to dispose of, so the pollster Kantar Emnid. And: The eco-properties are also important for the dealers: 78 percent think recycling is important. Tell me.

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#32 The future belongs to the honest products

The Consumer Goods Forum and the Chartered Institute of Marketing agree that consumer interest in transparency in terms of social, health and environmental and safety aspects is greater than it was five years ago (90 percent), and that the consumer interest in transparency with regard to these aspects will increase in the future - to 95 percent.

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#33 No problem with human rights? Globally, only a few believe that

Future trends

Only four out of ten (42 percent) in 28 countries worldwide believe that everyone in their country enjoys the same human rights. This result of a study by the market and social research institute Ipsos gives rise to doubts about how universal human rights actually are. While one in five (20%) is not positioned on this issue, one in three (33%) bluntly states that not everyone has the same human rights in their home country. Interestingly, Germans and Chinese see their country here above average positive, each almost two-thirds (63%) believe in equal human rights. In South Africa (25%) and Italy (28%), the picture is completely different. Only one out of three (31%) believes that human rights abuses are a problem in other countries, but not really in his. Four out of ten reject this statement, confirming that they have committed violations in their home country. One in four can not decide on this question. The only country in the 28 polled countries where a majority (55%) believes that human rights are not a problem in their country is Germany. Especially in Colombia (69%), South Africa, Peru and Mexico (each 60%) large majorities are taking the opposite.

Most citizens (78%) agree that a law protecting human rights is important in their country, with only six percent disagreeing. Especially in Serbia (90%), Hungary (88%), Colombia (88%), South Africa (86%) and Germany (84%) one is of the opinion. Interestingly, in Brazil (12%), Saudi Arabia (11%) and Turkey, this view is barely represented. Even if large sections of the population consider human rights important, only one in two respondents (56%) say they know a lot about them.

The findings are from the Global Advisor study conducted by 2018 on the Ipsos Online Panel among 23.249 individuals in 28 countries.

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#34 Gender Shift: Unfolding the Entire Society

The term gender shift describes a change in the meaning of the sexes. In short, according to the Zukunftsinstitut: Gender loses social responsibility. This trend has far-reaching consequences in the economy and society - and for every individual. Apart from the importance for the economy with gender-neutral products, changed work situations, but above all one thing is especially important: people of every gender want to live independently and have the same rights. The trend is towards more freedom for all and away from societal restrictions that have hindered people in their quality of life, but also in the development of their potential, both professionally and privately.

However, according to Lena Papasabbas of the Zukunftsinstitut: "Right-wing conservative populists and proletarian professionals face up to the values ​​of the megatrend gender shift with their publicly conveyed world view." In addition, the Global Gender Gap Report 2017 of the World Economic Forum shows: Already the gender gap has been completed only to 68 percent.

www.zukunftsinstitut.de

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#35 New Consumption: Instead of buying spree responsibility

Millennials love shopping, but they consume wisely. According to the Consumers 2018 consumption barometer, three-quarters of respondents try to limit their spending to what is needed. 72 percent say they prefer to buy less, but high quality. The European millennials enjoy shopping, but the buying spree seems to go out of fashion, "sums up Anja Wenk. "The generation is more concerned about the necessity and sustainability of their purchase decision." This result corresponds to the fact that even 41 percent of millennials (44 percent in Germany) call themselves responsible. This sense of responsibility of millennials is also reflected in their attitude to collaborative consumption. Sharing, swapping or hiring products is what most young generation (80 percent) respondents think is good. For comparison: 35 year olds are 72 percent. Property as such is no longer so much in the focus of millennials.

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#36 Meat consumption 2040: Only 40% animal

Future trends

According to a study by international consultancy AT Kearney, up to 2040 percent of meat products in 60 will no longer come from animals. Dr. Carsten Gerhardt, partner and agricultural expert at AT Kearney, said: "Already 2040 will only produce 40 percent of the animals' consumed meat products. This also means a shrinking of factory farming with all its problems. "

While the authors claim that the global meat market continues to grow, the authors suggest that new alternatives to meat and cultivated meat are increasingly displacing ordinary meat. In the study titled "How Does Cultured Meat and Meat Alternatives Disrupt the Agricultural and Food Industry?" Cultivated meat could significantly reduce the area and fertilization problem and make obsolete the use of antibiotics and other substances for the breeding and protection of animals. The release states: "We feed most of the crops to animals to produce meat that is ultimately consumed by humans. (...) With projections of an increase in the world's population today from 7,6 billion to around 10 billion in 2050, there is no way around artificial meat and meat alternatives. "

Image: AT Kearney

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#37 Carinthia: Flight taxis on the way to reality

Future trends

Carinthia will be part of a research project between the province of Carinthia and the company EHang Overseas, model and test region for the testing of "passenger drones" in the areas of tourism, passenger and goods transport. Test areas could include the grounds of Klagenfurt airport, the Wörthersee area and the logistics center. Center in Villach / Fürnitz (LCAS). According to the Mobility Councilor Sebastian Schuschnig, which of these can be implemented in any form will be worked out in the next project steps together with the manufacturer and the authorities. Safety is a top priority for the company. The systems are redundant and each of the 16 rotors is equipped with its own engine and its own battery. The flight taxi can accommodate two seats and storage space for luggage and will be set up at defined and thus secured take-off and landing areas. The doors remain automatically closed until the rotors are stationary. These take-off and landing areas are waiting for passengers, but also serve as charging stations for the taxis. The electrically operated drones reach an airspeed up to 130km / h and a range between 50-70km. The maximum flight duration is 30 minutes. The volume is comparable with a maximum of 65db with a vacuum cleaner.

Picture: SURAAA, kk

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#38 Cannabis market already at $ 340 billion today

“Worldwide, more than 50 countries have legalized medicinal cannabis in some form. Six countries have legalized cannabis for adult use (also known as recreational use), ”said Giadha Aguirre de Carcer of New Frontier Data:“ The legal cannabis industry is indeed a worldwide phenomenon today. Despite far-reaching bans, cannabis use is increasing, and the critical attitude towards typical cannabis users continues to weaken. " There are an estimated 263 million cannabis users worldwide; the current global demand for cannabis is estimated at $ 344,4 billion. Worldwide, an estimated 1,2 billion people suffer from health problems for which cannabis has proven therapeutic benefits. If medicinal cannabis treatment were to catch on even a small fraction of this population, it would create a huge market. Canada, the country with the largest legalized adult cannabis market in the world, pioneered the cannabis trade, exporting nearly 2018 tons of dried cannabis in 1,5 (three times the amount in 2017). Regions like Latin America and possibly Africa could potentially compete in the export market thanks to low production costs and optimal climatic conditions.

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#39 Generation Z wants a career with responsibility

Young professionals are bringing new issues to the job market. For generation Z, the social attitude of their future employer is particularly important when looking for a job. This is a result of the current Randstad Employer Brand study, which determines annual trends in the job market. According to this, 24 percent of 18- to 24-year-olds would choose to apply for a company that takes responsibility for society and the environment. The classic selection criteria such as financial stability, flexibility and job security play a significantly smaller role in Generation Z than in previous generations of young professionals: In 2013, for example, companies' attitudes towards ecological and socio-political issues were only a decisive criterion for eight percent of all respondents the employer assessment. Six years later, 17 percent of those questioned consider it important - a doubling of the approval rating.

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#40 Third gender has now been officially recognized

Now it's finally time for Alex Jürgen: The first birth certificate and the first passport with a third gender entry have now been received. Alex Jürgen is the first person to legally fight for the gender entry "divers" or "X" - a third gender, if you will.

In 2016 Alex Jürgen applied for a third gender entry at the registry office. The registration of the gender is regulated in the Civil Status Act 2013. So far, people have been entered in the civil status register as either “male” or “female”. Since 2019, the gender entry "divers" has been possible as a third option in addition to "male" and "female" in Austria.

There is now a "third option" in numerous countries. In Australia, Bangladesh, Denmark, Germany, India, Malta, Nepal, New Zealand, Portugal and some states of the USA there is a third category such as "non-specified" in civil status or an "x" in the passport.

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#41 Fair trade: a clear mandate to politics

“There is a positive trend towards fair trade across Europe. Current study results show that companies and governments are increasingly demanding responsibility. 88 percent of the respondents ask companies to take care of the environment, 84 percent see companies as duty to combat global poverty. Political decision-makers are also called for more effort. 71 percent believe that these should play a greater role in promoting sustainable consumption, ”says Hartwig Kirner, head of Fairtrade Austria. The demand for Fairtrade products is also increasing. A total of 2018 tonnes of coffee were in demand in Austria in 4.147. That is an increase of eight percent. Fairtrade bananas grew by a further 2017 percent after the record year of 20 (to 27.857 tonnes). Cocoa has been a growth driver since 2014 - with an increase of 19,6 percent in 2018, the demand for Fairtrade cocoa rose to 3.217 tons. Fairtrade cane sugar was particularly successful thanks to new specialty varieties, with demand rising by 11,1 percent.

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Written by Helmut Melzer

As a long-time journalist, I asked myself what would actually make sense from a journalistic point of view. You can see my answer here: Option. Showing alternatives in an idealistic way - for positive developments in our society.
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