Sonja Vlaar
CONTRIBUTION IN ORIGINAL LANGUAGE
Reebok announced a new plant-based running shoe that will be launched in fall 2020. The “Forever Floatride Grow” sneaker consists of castor beans, algae, eucalyptus trees and natural rubber. It shows the company's commitment to reduce the use of petroleum-based plastics.
The midsole of the shoe consists of sustainably grown castor beans. The top part of the eucalyptus tree is naturally biodegradable and is obtained from sustainable sources. The insole consists of algae foam, which is obtained from invasive growth areas and is naturally odorless. The natural rubber outsole is sourced sustainably from real rubber trees and not from petroleum-based rubber.
"The earth is a runner's arena and we have a responsibility to detoxify the world for the athletes who run in it," said Matt O'Toole, President of Reebok. "Now we've reinvented an award-winning running shoe, the Forever Floatride Energy, using natural materials and creating what we believe to be the most sustainable performance running shoe on the market."
Picture: © Reebok
