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The very personal blog of Option founder Helmut Melzer about background, development and progress at option and the daily chaos.

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#1 Option.News is online

Finally the time has come: The new website of Option www.option.news is online! Without exaggerating an absolute peculiarity in the Internet. Because option becomes thereby to a social media platform, like Facebook - only with sense. Global and translated into 104 languages.

This initiative offers a great opportunity for sustainability, civil society issues and positive alternatives. Because unlike other social networks, the posts can not only be read by registered friends and followers, but potentially by all people - in their native language. So when you create a post and report on a promising idea, a committed initiative, or progress in your country, that impetus will be spread across the world through search engine optimization. Thus, option.news represents, as it were, a global know-how transfer in terms of positive alternatives for the future.

And I'm not just talking about impetus for countries with a solid democracy, but especially for the many autocracies in the world whose citizens can use solutions and above all the courage to make positive changes.

Conversely, the same is true: Would not it be great to hear first-hand about the problems of the less privileged countries? Countries that are not reported in traditional media. Of people who have no lobby - and need our assistance.

The goal of option.news is very clear: create a better future! Global and for all people. "There is an information war on the internet. I want to help spread positive content, "wrote one of the first active members of option.news. And that is very well, given hate, fake news, propaganda and profit making on the net.

You can now contribute to global positive developments. We read online at option.news!

And please, pass it on!

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    #2 What happened until now…

    I've been a journalist for ages and have been fortunate always getting a well paid job. This is no longer a matter of course these days. Employees are expensive and at the same time underpaid, the publisher's investors want their returns every year - no matter how the business is running, the media landscape is changing ... In short: I was lucky - and probably quite a good knack for the job. In addition, I got to know pretty much all formats - print daily and weekly newspaper, magazine and also online - which helps me with option very much.

    But the development in the media business is really sobering - and explains why our media are for the most part as they are: primarily profit-oriented, mostly without professional ethics and without real commitment, without real truth, mostly just entertainment and alarmism for the masses ....

    At some point shortly before 2014, it was just enough for me and I decided to give up my fairly well-paid job as editor-in-chief, and to become self-employed. No question: a luxury decision.

    But what makes sense from a journalistic point of view, so my idea? The answer, after a long pondering: show alternative, especially where alternatives are needed, because many things just go wrong. And when you start questioning everything, you soon realize: Actually, you need meaningful alternatives everywhere. We can not settle for the status quo halfway through the development of a modern society! Even if that was all right.

    Well, in the fall 2013 the idea for option was born, the first issue of the print magazine appeared in April 2014. And damn it, it still exists today. Believe me, I did not think about 2 issues at the start.

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    #3 A jump into the cold water

    Of course, for me option is much more than a magazine or a website. Option is a development process right from the beginning - for me personally, and hopefully for you! Step by step it was all about developing the print magazine, improving it, and so I'm really halfway satisfied with 2018 / 2019. (I have to remark briefly here that I actually do almost everything myself: graphics, layout, marketing, web development, etc. Otherwise nothing of my activities would have been financially feasible.)

    And of course Option is also a jump into the cold water. But heck, logs belong to it. (Of course this is also a luxury again.) 2018 I had accumulated about the work with the previous website, sufficient know-how to deal with web development (and cloud solutions, etc.) closer. And I've found that in the meantime, great resources and capabilities can be created with very little resources that only large corporations could afford ten years ago.

    So I went one step further - with the option and also in my development - and developed the existing website from option to a social media platform. Now that interest has developed, the idea for the next step emerged: a global social media platform on sustainability and civil society that can be read globally in all languages. Global impulses! Independent and without primary economic interest! Really, that has something. And I do not just say that because I do that.

    By the way, the picture is also the cover of Option #21 with the title: "Spring - into a positive, constructive way of thinking"

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      #4 Hope ethical / sustainable economy

      I've been asked many times why I run Option as a company and have not set up a club or NGO / NPO. The following: I see Option Medien e.U. - this is the official registered name, incidentally a one-person company - as a public interest-oriented publishing house with civil society mandate. Apart from the simpler founding and the bureaucracy as a company (absurd, I know), I am also concerned with the approach that I deeply believe: we can only positively change our society through the economy. And if ethical / sustainable companies compete with conventional companies, the former will probably win, at least ideally. So what if we bring almost the entire economy to act sustainably? In my opinion, it is not the pressure of the conscious consumer that is the big lever, but the growing number of sustainable companies that are increasingly putting pressure on politics. As the economy does so, only in this case, the "good" economy. So the real game changers are idealistic thinking entrepreneurs.

      By the way, Option is a member of the Gemeinwohl-Wirtschaft and SDG Austria:

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        #5 The automatic translation on option.news

        I've been working on an essential feature of Option for several weeks now: the translation works today. That was a tough job. This makes it possible to make content understandable to all people on this planet. Clearly, these translations are not perfect, but they do one thing: we can talk about a positive future without a language barrier and globally.

        And what do you say so well about many mistakes: It's not a bug, it's a feature.

        The respective voice output can be made at any time in all languages ​​by simply selecting the desired language in the upper right box.

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          #6 UNDERSTAND OPTION.NEWS - Part 1

          Do you still post on Facebook & Co? There are many reasons to become active at Option. One of the most important: You actually reach a lot, much more people. Why? Because all option postings remain accessible online in the long term and are indexed in the search engines! Because option is a globally unique, open, transparent system (incidentally with server location in Vienna) and even shows the views currently reached. And they can already reach thousands of people within a short time - just 4 months after the start of option.news. So if you have something important to share and want to set positive impulses ...join a better future!

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            Written by Helmut Melzer

            As a longtime journalist I have long asked myself the question, which would actually make sense from a journalistic point of view. My answer to that you can see here: Option. To show alternatives in an idealistic way - for positive developments of our society.

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