Become a partner too!

For 350 euros a year, you can now achieve around 1,2 million visits a year with the option!

Register now or get more information: office [AT]

Helmut Melzer

“For a small fee you get a variety of advertising opportunities. The more we grow, the greater the awareness of their brand – and positive content. With constantly new possibilities for you and our users. Let's develop together. This has enormous potential and is an impetus for a sustainable economy.”

Helmut Melzer, Option Medien e.U.

Included in membership 2021:

We push the sustainable economy. For an annual fee of just 350 euros (tax deductible as advertising costs) you receive an unbelievable amount of free services with a current value of 4.700 euros. Membership can be canceled informally at any time. All services are to be used within one year. After membership is terminated, all benefits expire. The annual program (as below) is subject to change. We reserve the right to reject or terminate membership applications. All information without taxes.

Advertising credit in the amount of the membership fee

Advertising credit in the amount of the membership fee for advertising or services on and the German-language print magazine Option.

Company or organization presentation online

Increase the awareness and image of your company, organization or brand: Present yourself in words, pictures, videos and more on see here

Raffle campaign (including newsletter and Facebook advertising)

Give away products via and present your product and brand online on, in the option newsletter and on facebook including advertising at our expense, see here.

Fair use: possible several times a year.

Discount offer

Give discounts on your products and attract option users to your (web) page: see here

1x / year

Product presentation online

Present your products in the option product recommendations, see here.

1x / year

Discounted advertising

Strongly reduced prices for members only on all advertising opportunities at and the option print magazine.

Reach around 180.000 consumers
1,94 euros per thousand contacts price CPM
Regular advertising value: 4.700 euros

Thank you for an excellent partnership

News Online option

Constantly growing number of visitors:

over 100.000 visits per month 

Young, Conscious Consumers:

58,03% between 18 and 35 years of age

* As of November 2020

Magazine print option

People reached in the year:

over 100.000 well-funded, conscious readers

Distribution: subscribers, customers of Denns organic supermarket, Fa. Multikraft as well as other partners, sustainable entrepreneurs, customers of natural hairdressers, teachers and students, etc.


Main sponsor option

(please reserve in good time for the coming year)

- Main sponsor and jury member at option award for a better future 
(incl. mention in all press releases, in option print, on etc.)

- 4x panorama double page, subject and / or advertorial in print option

- 4x main sponsor brand presentation in Option Print on the U2

- year-round main sponsor banner on on almost all pages

- Company presentation on in the international company directory on

And much more at an extremely low, flat-rate fixed price

Print advertising in Option magazine

Option is an idealistic, actually independent medium and shows alternatives in all areas - constructive-critical, optimistic, on the ground of reality. Option is exclusively dedicated to relevant news and documents the essential progress of our society.

In the special format 230 × 300 centimeters on high-quality paper and with an extraordinary appearance

advertising opportunities:
classic subject advertising: 1/3, 1/2, 1/1 and panorama pages (2/1)
Advertorial or PR: 1/1 pages +
Product presentations: around 450 characters of text + product image
editorial product tests, company portraits, topic reports

Your advertising from 350 euros

Online advertising on is much more than a website with classic content. Option is a global sustainability initiative. Here everyone can publish their opinions and alternatives for the future, but also tips and news for the community. appears gradually globally and is translated into 104 languages ​​- making it understandable for everyone on this planet.

News from the editors, NGOs, committed people and sustainable companies - product recommendations from organic food, natural cosmetics & eco-household

advertising opportunities:
Banners: large, small, special formats
editorial product tests, company portraits, topic reports

Your banner from 350 euros / month

Free collaboration

Of course, we also work free of charge with many partners, especially many NGOs. If you are interested, please just send an email!


What option stands for

Our idealistic goals

- the motto: "create a better future"

- Promotion of sustainability, civil society and positive alternatives

- meaningful support exclusively for ethical and sustainable companies

- Sustainable initiatives in German-speaking countries - and also globally

- a completely different perspective on the world

- Motivation to deal with positive alternatives

- Option Medien is an idealistic publisher with a civil society mandate

- fair and transparent business policy with honest information from circulation & co


Why not Facebook & Co?

Apart from the questionable attitude of conventional networks:
It is your own fault if you still post on Facebook & co
, because at best they reach their followers & friends. pursues a completely different strategy and offers the highest possible long-term distribution via search engines free of charge. So that sustainability & civil society cannot be overlooked on the internet!