Generation Z wants a responsible career (39/41)

Young professionals are bringing new issues to the job market. For generation Z, the most important thing when looking for a job is the social attitude of their future employer. This is a result of the current Randstad Employer Brand study, which determines annual trends in the job market. According to this, 24 percent of 18- to 24-year-olds would choose to apply for a company that takes responsibility for society and the environment. The classic selection criteria such as financial stability, flexibility and job security play a significantly smaller role in Generation Z than in previous generations of young professionals: in 2013, the attitude of companies to ecological and socio-political issues was only a decisive criterion for eight percent of all respondents the employer assessment. Six years later, 17 percent of those questioned consider it important - a doubling of the approval rating.