Effect of emojis on recipients analyzed (27 / 41)

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A study by Leanplum shows the potential of emojis in push messages and e-mails: The use of emojis is becoming increasingly popular. The average number of emoji per message and the percentage of messages that contained at least one emoji has doubled in the last year. The use of emojis in emails increases their opening rate by 66 percent and increases the likelihood that recipients will open messages by 254 percent.

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Written by Helmut Melzer

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