If you have landed here, you are obviously interested in what is behind Option: As a long-time journalist, I have long asked myself what would actually make sense from a journalistic point of view. You can see my answer here: Option. Show alternatives in an idealistic way - for positive developments in our society. The Option Printmagazin (and Option Online) appeared for the first time in April 2014 and is still there today - despite all the challenges. Option started as a social network in Austria in May 2018, and gradually global since September 2019.

There is no big company behind Option, but a tiny publisher and idealistic people who have recognized one thing: We live in the most significant and therefore also most exciting epoch of humanity. It will be our generation who will decisively shape the next centuries. Without us there will probably be no (livable) future. And that doesn't just mean ecology, but rather digitization, automation, autocracy and many other hurdles of our time. All of this at one time: now!

Idealism is still often ridiculed. I see idealism quite soberly as what the term implies: the pursuit of ideals, a better world and society. You can talk about paths forever, the goals connect us all: peace, prosperity, justice, ... for all. Who thinks that is unattainable, may put his head in the sand, I see it differently. And that's exactly why there is an option.

Option is an idealistic, completely independent platform. Option reveals alternatives in all areas and supports innovation and forward-looking ideas - constructive-critical, optimistic, grounded in reality, and without any party political interest. Option is dedicated exclusively to relevant news and documents the significant progress of our society.

Option has evolved from a private initiative, thankfully supported by like-minded affiliates and subscribers, and has never been supported by any public or other funding. When choosing our partners, we remain uncompromisingly loyal. Option Print is printed in Austria as environmentally friendly as possible with organic colors. Colleagues are paid fair fees, well above the collective agreement.

I would be very happy if you become part of Option. Because I am convinced: We always have an option!

More info here.


Helmut Melzer, founder & publisher

Option is member of:


Official Website: option.news
Facebook: https://www.facebook.com/OptionMagazin
Twitter: https://twitter.com/OptionMagazin

For our current media data please contact us at office [AT] dieoption.at
More information about the network option and advertising opportunities.

Media Owner: Option Media eU, Helmut Melzer, FN412277s, ATU61228246

Founder, management & editor-in-chief, etc .: Helmut Melzer

Member support: s.huber (AT) dieoption.at
Editor: redaktion (AT) dieoption.at

Option Medien e.U. – Helmut Melzer
Johannes de la Salle alley 12
1210 Vienna / Austria

Terms & Conditions