If you have landed here, it seems you are interested in what is behind Option: As a longtime journalist, I have long asked myself the question, which would actually make sense from a journalistic point of view. My answer to that you can see here: Option. To show alternatives in an idealistic way - for positive developments of our society. In April 2014, the option Printmagazine (and Option Online) first appeared, and still exists today - despite all the challenges. In May 2018 launched Option as Social Network in Austria, since September 2019 gradually global.
Behind Option is not a big company, but a tiny publisher and idealistic people who have recognized one thing: We live in the most significant and therefore most exciting epoch of humanity. It will be our generation that will shape the next centuries. Without us, there will probably be no (worth living) future. And that means not just ecology, but digitization, automation, autocracy and many other hurdles of our time. All this at a time: Now!
Idealism is still often laughed at. I see idealism quite soberly as what the term implies: the pursuit of ideals, a better world and society. One can talk about paths forever, the goals connect us all: peace, prosperity, justice, ... for all. Who thinks that is unattainable, may put his head in the sand, I see it differently. And that's exactly why there is an option.
Option is an idealistic, completely independent platform. Option reveals alternatives in all areas and supports innovation and forward-looking ideas - constructive-critical, optimistic, grounded in reality, and without any party political interest. Option is dedicated exclusively to relevant news and documents the significant progress of our society.
Option has evolved from a private initiative, thankfully supported by like-minded affiliates and subscribers, and has never been supported by any public or other funding. When choosing our partners, we remain uncompromisingly loyal. Option Print is printed in Austria as environmentally friendly as possible with organic colors. Colleagues are paid fair fees, well above the collective agreement.
I would be very happy if you become part of Option. Because I am convinced: We always have an option!
Option is member of:
For our current media data please contact us at office [AT] dieoption.at
More information about the network option and advertising opportunities.
Media Owner: Option Media eU, Helmut Melzer, FN412277s, ATU61228246
Founder, Managing Director & Editor-in-Chief, etc .: Helmut Melzer
Member support: s.huber (AT) dieoption.at
Editor: redaktion (AT) dieoption.at
Option Medien e.U.
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