Bizarre video trends: Up to 101 million views for a video on Youtube, that's something and brings real money through advertising. But what can be seen in the films seems unspectacular and above all strange: people eat sweet jelly, or jelly in English. The attractive blonde "HunniBee" has "refined" the concept and devours the elastic with shiny red lips and subliminal sexuality. Something fellatio about it. Whether that explains why up to 20 million people have theirs trendSee videos and five million subscribers to your channel?
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Bizarre video trends: "oddly satisfying" phenomenon
This genre of videos is referred to as "oddly satisfying" or in German "strangely satisfying". A phenomenon that did not exist before the Internet age. A term used to describe the inexplicably pleasurable quality that viewing an everyday activity can evoke. "Oddly satisfying" videos include everything from watching pressure washers clean sidewalks to glazing cakes or industrial machines cutting through ice. An example of a strangely satisfying act: throwing a crumpled ball of paper and hitting the trash can the first time. And then over and over again - in the video as a compilation.
Bizarre video trends: art?
Nowadays we don't have to be able to explain why we like something in order for it to exist, says Kevin Allocca, Head of Trends and Culture at YouTube and author of Videocracy: “I don't know if it's necessarily something that goes with this Moment is connected. I think we've always wanted to see things like that, but we just didn't have a language for it. Already now. ”Maybe it comes down to congruence? The new bizarre video trends have in common (aside from garish colors and excessive glitter) a deliberate recreation of visually congruent elements that have no other use than to please viewers. Allocca: “Finding congruence in visual stimuli seems to be of value. I think people are starting to understand that it's an art to create things that are strangely satisfying. "
The audience also seems to see the videos as a kind of microtherapy. Dr. Anita Deák, a psychology professor at the University of Pécs, believes that one of the reasons viewers feel relaxed is because of what is known as mirror neuron theory. "Mirror neurons are motor neurons in the brain that become active when we see someone doing something," she says. “But these neurons are also active when we are performing the action.” Essentially, viewers enjoy these videos as if they were actually performing the action themselves. Watching is then just more practical. And, probably the most important aspect: The bizarre video trends create the appearance of an ideal world in a complex, turbulent time.
Photo / Video: HunniBee.